A 2010 article published by the Harvard Business Review attributed the success of e Harmony's system to their large membership base, their efforts to exclude people who are not serious about dating, and their membership fees being more more expensive than the fees for other dating websites.

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You whispered something to the person next to you, and at the end of the chain, you compared what you started with to what the last person heard. You may notice a bit of Telephone in how your tagline gets posted.

You need to check to make sure that the site didn’t turn your tagline into a scarlet letter.

Focus on the less superficial stuff, not how tall or suave or sexy you want your prospect to be.

Then you need to combine that thought with something about who you are. If that advice doesn’t work and you’re still drawing a complete blank, you have three choices: Some sites automatically use the first few words of your essay to generate your tagline. This tagline isn’t horrible, and it won’t injure anyone, but that tagline won’t excite anyone either.

In 2007, e Harmony stated since the site's launch, they had rejected about a million people who applied to use the service.

They reported that about 30% of those applicants were denied because they were already married, 27% were younger than the minimum application age of 21, and 9% provided inconsistent answers on the application.

Do a search on your site to see which is more prominent — taglines or screen names. Likewise, in the world of online dating, your goal is to present yourself in a way that tends to attract the right kind of person, not every available prospect.

The obvious first step is to think about the kind of match you want.

Starting in January 2017, e Harmony users could see why they are considered compatible with a feature called "The Two Of You Together".

They will be able to see the matches who score at an advanced level of compatibility and also why.

That option can be a bit overwhelming, though, so go with a relatively short name and focus your creative juices on the tagline. People who work in advertising agencies can make their entire career on just one tagline. ”) As in advertising, the key to a good tagline in online dating is In the world of marketing (which, in the end, is what online dating is all about), the goal is to reach the right customer, not every customer.