As ever more people meet on the web, they’re also peeling away the stigma once associated with it.

online dating market share ukc-73

To survive, they’ll need a novel marketing strategy and a focus on untapped potential daters—sites targeting niche markets have higher rates of membership growth, according to the report.

The biggest web dating companies have a huge lead over the competition—two control more than 40 percent of the market.

(The 1.8 million visitors to OKCupid topped the field for time spent, at 3 hours a day.) Changing demographics are a big part of what’s inflating the industry.

In 1970, just 28 percent of American adults were single; today, the share is 47 percent, according to the Census Bureau.

For more information on the UK online dating market, see the latest research: UK Online Dating Market Follow us on Twitter @Cand MResearch" data-reactid="11"A new online dating website called Bristlr that is aimed at men with beards and those who love beards was created as a joke by John Kershaw but thanks to the innovative features that have been introduced the site is helping change the UK dating market.

Bristlr now has a total of 60,000 users and has fixed one of the main issues that online daters face across the vast majority of dating websites.It's important to me to keep Bristlr's positive and genuine vibe, and stuff like this is key to that.When it comes to finding love, “there’s a lid for every pot,” as the saying goes.Analysts expect the acceleration to continue over the next five years.Target marketing, changing demographics, and decreasing stigma about online dating are continually bringing new users to fore.The report projects the industry to add about a hundred companies per year over the next four years.